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Instead of having a matchmaker go through thousands of profiles to find someone unique, users decide whether they like someone based off a few photos. In comparison to the services which had come before, Tinder made dating simple, but it also, as studies have found, made it less about lasting connections and relationships and more about casual hook-ups and cheesy openers. Tinder was built by Hatch Labs, a startup incubator funded by IAC.

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At the time, IAC also owned Match.com, Plenty of Fish, and OK Cupid, so by building Tinder it made its own cannibal, which has eaten away at the market share of others. In the United States, Tinder has ruled the roost since its inception, but in Europe and South America, Badoo was the frontrunner. Created by Russian entrepreneur Andrey Andreev, Badoo has had many lives, including as a social games and quiz app in Facebook Games heyday in the early 2010s. Similar to Match and Plenty of Fish, Badoo started to decline in the late 2010s, but Andreev managed to stave off collapse by partnering with Tinder co-founder Whitney Wolfe Herd on a new dating apps, called Bumble. It was the first app to succeed in drawing North American users away from Tinder, by giving women the first move. Match Group hit back at Bumble with Hinge, which also looked at improving the percentage of users that end up in long-term relationships. That said, the culture is not devolving back to the Match.com era. Tinder is still the top app for revenue and users, and these newer apps such as Pure, Feeld and Boo mix casual with niche interests. We have collected data and statistics on the dating app market. Read on below to find out more. If you want more insights on the dating app industry, check out our premium report . Dating App Key Statistics The dating app market made just over $6 billion revenue in 2025, $3.3 billion came from Match Group Over 350 million people use dating apps worldwide, with about 23 million paying for premium features Tinder was the most downloaded app in 2025, followed by Bumble Tinder is the most popular dating app in the United States Dating App Report 2026 Want to learn more about the dating app industry? Our Dating App report includes app financials, market share, users, installs, demographics and industry benchmarks. Charts: 111 Data Points: 1488 Apps covered: 22 Top Dating Apps Link Title 1 Title 2 Tinder The crown jewel of Match Group, Tinder fundamentally changed online dating by removing the seriousness and giving users more control Bumble Tinder's main rival in North America, designed to give women control of the experience. Bumble was started by Tinder co-founder Whitney Wolfe Herd Hinge A key rival to Tinder and Bumble, aimed at building long-term relationships instead of quick hookups Badoo Started far before Tinder and Bumble as a social search, games and quiz app. Transitioned in 2013 to focus on dating Happn Instead of using current location, Happn connects people who may have seen each other out in public Grindr Grindr was the first app to be specifically for LGBTQ people and remains the most popular app for gay people Tantan Casual dating is not as popular in China as it is in the West, however, Tantan was the first to break through to general audiences Plenty of Fish One of the old guard, Plenty of Fish has been around since 2003 and is one of the few to successfully transition to mobile Match The premier dating app in the 2000s, still has some life as higher priced dating service Raya One of the most exclusive dating apps available, with thousands of celebrities active on it Social App Market Landscape Dating apps are part of the wider social app market. The social app category is one of the most popular app categories, with 10% of all downloads being of social apps. You can download this map as a PDF , which includes a landscape version for presentations. Global Dating App Revenue Dating apps slumped for the first time in total revenue, dropping slightly to $6.07 billion. Global dating app revenue 2015 to 2025 ($bn) Global Dating App Users Global Dating App Downloads Global Dating Users by App US Dating App Market Share To access this content please sign up to Business of Apps. Or login below if you are already a member.













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